Scarlet & Friends is a place for real stories and everyday creativity. We believe that inspiration doesn't have to be loud – it often arises in quiet moments: while flipping through an old notebook, walking through an autumn forest, or talking with a friend about the little things in life.
Our principles are simple: we only share what we have tried ourselves. We avoid empty promises and instead focus on tangible ideas that you can actually implement. Every post, every DIY project, and every story goes through a clear filter: Is it honest? Does it help? Does it bring joy?
What you find here is not a perfect life, but a vibrant one. We show how to beautify your home with natural materials, how to spin a little tale from a rainy Sunday, or how a morning routine can actually change your day – without pressure, without perfectionism. Our goal is that after reading, you not only know something new but also feel inspired to do it yourself.
We are a creative platform for everyone who loves storytelling – whether with words, images, or small gestures. Here we share inspiration for everyday life, celebrate the little moments, and invite you to become part of a community that sees the beauty in the ordinary.
Our content is aimed at people who want to experience their everyday life consciously and discover the extraordinary within it. Whether you share your first morning routine or put a walk into words – there is room for your perspective here.
We show you how to bring more creativity into your home, your habits, and your relationships with simple means. No sterile instructions, but real insights and feasible ideas that suit you.
Behind every story is a person. We encourage exchange among like-minded people who want to share their experiences and learn from each other. Here you will find not only content but also connections that last.
Our content is designed to encourage you to become active yourself – without performance pressure or comparison. A DIY project, a diary entry, or a new recipe: The journey is the destination.
The Beginnings
In spring 2021, we started with a small reading group and a blog. The spontaneous exchange about favorite books and everyday stories quickly grew into a desire for a permanent platform.
Growth and Change
By the end of 2022, over a thousand members had come together. We expanded our offerings to include creative workshops, a weekly writing lab, and initial collaborations with local artists.
Today and Tomorrow
The community is now active on several channels. Our focus is on authentic stories, sustainable lifestyle ideas, and respectful interaction. New formats such as the monthly storytelling evening are in the planning stages.
First post about morning rituals – 47 readers in the first week.
Creative writing for beginners: 12 participants, consistently positive feedback.
Own forum and member area go online – 340 registrations on the first day.
Over 1,200 active members, 24 published stories, and 8 DIY guides.
Joint exhibition "Nature and Word" at the city library – around 200 visitors.
Monthly digital meeting for reading aloud and exchanging ideas – up to 50 participants per evening.
The people behind the stories – with passion and experience, here for you.
Klaus brings over ten years of experience in journalism and creative text work. He has already published several award-winning short stories and leads our topic planning.
Matthias is our expert for visual stories and everyday lifestyle content. With his eye for detail and training in communication design, he ensures inspiring contributions.
Scarlett developed the platform from an idea. She is a trained cultural manager and has been working in digital content since 2015. Her focus is on authentic storytelling formats and a strong community.